Third Space wanted to increase the volume and quality of leads to their luxury health clubs across London.
Following an extensive paid media audit, a new full-funnel campaign structure was introduced on LinkedIn and Meta. Creative and messaging were re-designed to speak to users depending on where within the conversion funnel they sat. A traffic campaign ran alongside lead generation activity to increase brand awareness and grow retargeting audience pools.
Over 1.8K leads were recorded within the first 3 months of activity; a 236% increase compared to the previous 3 while cost efficiency also improved by 34%. Prospecting performance improved by 25% and retargeting by 44%. The tailored creative resulted in a 20% reduction in delivery rate costs as well as an 85% improvement in conversion rate.