Abarth wanted to boost its presence on social media, reaching beyond its loyal fanbase of Abarthisiti and connecting with new, design-conscious audiences. The goal was to elevate brand awareness and engagement without compromising on its core pillars: Italian design, performance, and heritage.
I developed a visually striking social strategy that celebrated Abarth’s legacy while appealing to modern aesthetics. By spotlighting Italian design and performance, I created thumb-stopping content that stood out in users’ feeds. I tailored messaging to resonate with both passionate Abarthisiti and , A distinct tone of voice and creative direction ensured every post felt unmistakably Abarth.
The campaign delivered a 24% increase in website traffic, a 19% reduction in cost per engagement, and a 38% uplift in social media engagements.